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Samstag, 16. Januar 2010

The Advantages Of Special Event Florists

By Adriana Noton

If you're planning any big event that will require flowers, take some time to shop around for the right florist! It may surprise you, but the local flower shop you love may not be the right choice for your party. Their arrangements may be gorgeous, but a large order requires things that small retail shops may not be able to provide. That's why you should consider special event florists.

A special event florist, sometimes called a specialty florist, typically does only large events. Sometimes they even specialize in one type of event, such as weddings. Most of the time they do not have a walk-in retail shop where you can buy individual arrangements. But why is this so important?

Primarily because of space. You will usually find this type of florist in a warehouse or other large building. At first the advantage is not apparent, but let's say you need fifty arrangements. A large space means that containers can be prepared and laid out ahead of time. As the time for your event approaches, the florists can come in and make the arrangements quickly. The chances that they will deliver on time increases greatly.

With a small shop, the limited space can become a problem down the line. Imagine a small, busy shop trying to make fifty arrangements by a certain deadline. They will have to start early and work throughout the day. Where will they put each one as it gets done? Will the arrangements be overcrowded and smashed? And what if the retail traffic means they do not get done on time?

Another big plus is refrigerator space. You may have noticed that flowers are almost always in some sort of cooler. Cool air keeps flowers fresh and looking good for longer. What happens behind the scenes is that florists order the flowers from the grower. The grower ships them in large boxes. Once they arrive, how they are handled can determine both how they look and how long they last.

Getting them into the cooler as soon as possible is critical. Specialty florists are used to handling a lot of flowers at once, which means they probably have a lot of space dedicated to coolers. They can get your flower refrigerated right away! A small shop with limited cooler space, however, may have to keep the flowers in a hot back room for days. This will drastically effect how long they last during your event.

Delivery is a challenge for a big order. Flowers can be fragile. Getting them safely to their destination takes specialized equipment and knowledge. Instead of cramming the arrangements into a small delivery van designed for just a few, specialty florists have systems and equipment designed to handle this kind of job.

Another huge advantage to this type of florist is the fact that many of them rent containers and other equipment for parties. Because of the space restrictions, small shops have no place to store a large quantity or variety of containers. A specialty florist may actually have other items, like pillars, candle holders, mirrors, and other decorative items for rent. This may save you quite a bit of money!

Check your local business directory and ask around. If you have bridal fairs in your area, it is worth checking them out. It's a good place to find special event florists, even if you are not planning a wedding. Just make sure you ask if they do only weddings. Good luck with your party!

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